Jerry Melvin J
Product Designer & UI/UX Specialist • Bengaluru, India

Hi, I'm Jerry Melvin J.

I design complex digital products.

Specializing in high-conversion e-commerce checkout architecture, scalable design systems, and human-centered digital experiences.

Proven commercial impact across Healthcare E-Commerce, Multi-Channel Auth, and Regional UAE Logistics.

Explore Selected Workjerrymelvinj@gmail.com
4+ Yrs
Design Systems & Architecture
IN • US • JP
Multi-Regional Reviews
PLP → Pay
Full Funnel Scope
WCAG AAA
Accessibility Benchmark
NCC
Featured In • Cadet's CornerMinistry of Defence

National Cadet Corps (NCC India)

Article: “MORALE ON HIGH”

CDT. J. Jerry Melvin • Reg: TN19SDA796101 • 2 (TN) ARMD SQN

Read Article on NCC Portal
Selected Case Studies & Product Architecture

E-Commerce UX Case Studies & Architecture.

Decoupling complexity in e-commerce checkout flows, regional address infrastructure, and enterprise design systems.

[01 / 04]—OMRON Healthcare
Product Designer (UI & UX)2024

OMRON Brandshop E-Commerce Redesign

A comprehensive product design retrospective on redesigning the OMRON Brandshop e-commerce experience — improving clarity from product selection through checkout while elevating brand perception and medical reliability.

PLP to PaymentMulti-Team ReviewDesign RetrospectiveNo Fabricated Metrics
Primary Impact MetricView Case Study
PLP → Pay
Experience Scope

Product Listing, PDP, Cart, Shipping, and Payment states.

Documented Design Retrospective
[02 / 04]—OMRON Healthcare
Product Designer & Identity UX Specialist2024

Eliminating Onboarding Friction via Multi-Channel Identity Architecture

Architected a frictionless multi-channel identity system decoupling traditional account creation barriers from the purchase journey, reducing onboarding latency by 78%.

-78% Latency96.8% Success RateWCAG AAA 100/1000 Password Churn
Primary Impact MetricView Case Study
-78%
Onboarding Latency

Replaced 6-field registration forms with instant OTP & Google One-Tap.

Validated via Production Telemetry
[03 / 04]—AnE E-Commerce Platform
Lead UX Designer & Information Architect2023 - 2024

Bridging Regional Address Infrastructure & Fulfillment Transparency in Gulf E-Commerce

Designed a localized map-integrated fulfillment architecture tailored to UAE address infrastructure, resolving regional logistics blind spots and accelerating checkout conversion.

94.2% Delivery Accuracy-55% Form Friction-62% Courier CallsRTL Parity
Primary Impact MetricView Case Study
94.2%
First-Attempt Delivery Success

Surged from 61% baseline via precision spatial pin-drop capture.

Validated via Production Telemetry
[04 / 04]—Eden & Blooms Event Decor Studio
Full-Cycle Product Designer & Frontend Engineer2024

Eden & Blooms – Studio & Floral Experience

Full-cycle product design and frontend development for an event decor studio. Designed in Figma and built from scratch with Next.js, Tailwind CSS, and Framer Motion. Features interactive service showcases, organic balloon & floral gallery viewers, booking flows, and high-performance Vercel cloud deployment.

Custom BuildSub-second Vercel TTFBInteractive Gallery100% In Production
Primary Impact MetricView Case Study
Full Cycle
Delivery Architecture

Conceived in Figma, programmed from clean slate, deployed to Vercel.

Validated via Production Telemetry
Technical Capabilities & System Design

Building Scalable Design Systems & UI Architecture.

Bridging customer psychology, checkout conversion velocity, and robust frontend engineering.

[01]Revenue & Growth

E-Commerce Conversion UX

Transforming high-friction checkout funnels, cart loops, and product display pages into seamless, high-converting purchasing experiences with clear value incentives.

Domain Skills & Deliverables
Checkout Flow SimplificationCart Optimization & Cross-SellsA/B & Multivariate Testing
[02]Security & Retention

Authentication & Identity UX

Designing frictionless, passwordless onboarding and login systems using multi-channel OTPs (WhatsApp, SMS), biometric WebAuthn, and OAuth flows.

Domain Skills & Deliverables
Passwordless & Social LoginsWhatsApp & SMS OTP FlowsPasskeys & WebAuthn UX
[03]Scalability & Quality

Design Systems & UI Engineering

Architecting modular, token-driven design systems in Figma and translating them into robust TypeScript/Tailwind component libraries with 100% accessible primitives.

Domain Skills & Deliverables
Figma Variables & Auto LayoutDesign Token ArchitectureRadix / Tailwind UI Components
[04]Geospatial & Operations

Logistics & Map-Based UX

Crafting localized spatial interfaces, landmark-driven address pickers, live GPS telemetry dashboards, and GCC/MENA regional logistics optimizations.

Domain Skills & Deliverables
Map Pin-Drop InteractionsMakani & GCC Address UXDriver Telemetry Dashboards
[05]Insights & Empathy

User Research & Usability Testing

Uncovering deep customer mental models through contextual interviews, unmoderated usability testing, session recordings, and cognitive walkthroughs.

Domain Skills & Deliverables
Qualitative User InterviewsUsability BenchmarkingSession Heatmap Analysis
[06]Implementation & Polish

Frontend UI Engineering

Bridging design and production code with pixel-perfect React, Next.js App Router, Tailwind CSS, and Framer Motion micro-interactions.

Domain Skills & Deliverables
Next.js App Router & SSR/SSGTypeScript & Zod ValidationFramer Motion & Spring Physics
[01]Revenue & Growth

E-Commerce Conversion UX

Transforming high-friction checkout funnels, cart loops, and product display pages into seamless, high-converting purchasing experiences with clear value incentives.

Domain Skills & Deliverables
Checkout Flow SimplificationCart Optimization & Cross-SellsA/B & Multivariate Testing
[02]Security & Retention

Authentication & Identity UX

Designing frictionless, passwordless onboarding and login systems using multi-channel OTPs (WhatsApp, SMS), biometric WebAuthn, and OAuth flows.

Domain Skills & Deliverables
Passwordless & Social LoginsWhatsApp & SMS OTP FlowsPasskeys & WebAuthn UX
[03]Scalability & Quality

Design Systems & UI Engineering

Architecting modular, token-driven design systems in Figma and translating them into robust TypeScript/Tailwind component libraries with 100% accessible primitives.

Domain Skills & Deliverables
Figma Variables & Auto LayoutDesign Token ArchitectureRadix / Tailwind UI Components
[04]Geospatial & Operations

Logistics & Map-Based UX

Crafting localized spatial interfaces, landmark-driven address pickers, live GPS telemetry dashboards, and GCC/MENA regional logistics optimizations.

Domain Skills & Deliverables
Map Pin-Drop InteractionsMakani & GCC Address UXDriver Telemetry Dashboards
[05]Insights & Empathy

User Research & Usability Testing

Uncovering deep customer mental models through contextual interviews, unmoderated usability testing, session recordings, and cognitive walkthroughs.

Domain Skills & Deliverables
Qualitative User InterviewsUsability BenchmarkingSession Heatmap Analysis
[06]Implementation & Polish

Frontend UI Engineering

Bridging design and production code with pixel-perfect React, Next.js App Router, Tailwind CSS, and Framer Motion micro-interactions.

Domain Skills & Deliverables
Next.js App Router & SSR/SSGTypeScript & Zod ValidationFramer Motion & Spring Physics
Auto-scrolling loop • Tap to pause
Biography & Design Ethos

Human-Centered Product Design Philosophy.

Bengaluru, Karnataka, India

“I don't always know where a design is going when I start, but somewhere in the middle, it finds its shape. That's the part I live for.”

I got into UI/UX quietly, without a grand plan. Learned design systems first, the boring but necessary kind, then slowly started understanding when to break them. Over time, I found myself designing and building together, not separately. One fed the other.

Education: English with Communication Studies, Christ University, Bengaluru.

Actively participating in design critiques, tech meetups, hackathons, and creative sprints across the Bengaluru design ecosystem.

LinkedIn ProfileGitHub Workspace
Technical Stack & Frameworks

Design & Interaction

Figma Variables & Auto LayoutDesign TokensWireframing & Usability TestingAdobe Creative SuiteRive Motion

Frontend Engineering

React & Next.js App RouterTypeScriptTailwind CSSFramer MotionRadix UI PrimitivesGit & CI/CD

Methodology & Strategy

E-Commerce Funnel OptimizationWCAG 2.1 AAA AccessibilityMulti-Channel AuthenticationRTL / Geospatial UX
DESIGN + FRONTEND CODE100% PRODUCTION READY
Design Consulting & Technical FAQ

Technical Specializations & Engagement Model.

I am based in Bengaluru, Karnataka, India (IST / UTC+5:30). I operate seamlessly in Hybrid and Global Remote arrangements, with proven experience collaborating asynchronously and synchronously with distributed product teams across North America, Europe, the Middle East (GCC), and Southeast Asia.