Senior product designer with 7+ years shipping 0-to-1 and 1-to-N products.
Specialized in complex workflows: checkout, onboarding, health dashboards.
Measured outcomes: increased conversion by 34%, reduced churn by 22%, cut task time by 41%.
Cross-functional leader who prototypes in Figma, tests with real users, and ships with engineering.
Users were abandoning the health dashboard after 2 minutes. 68% of patients never completed their weekly check-in.
Increased weekly check-in completion from 32% to 71% and reduced support tickets by 47%.
Read full case study โ
Three projects that show how I think, decide, and ship. Each includes real problems, real process, and real outcomes.
VitalFlow is a remote patient monitoring platform used by 12,000+ patients and 400 healthcare providers. The existing dashboard was functional but overloaded, causing patient drop-off and provider frustration.
Lumina is a B2B analytics platform for marketing teams. New users were dropping off during onboarding at a 74% rate, and trial-to-paid conversion sat at 11%.
Meridian Outdoors is a direct-to-consumer outdoor gear brand doing $4M/year online. Their checkout flow was built on a legacy template and mobile drop-off at the payment step was killing revenue.
Numbers from shipped work. No vague claims โ every metric is tied to a specific project and measured post-launch.
Across 6 companies, 0-to-1 and 1-to-N
Measured across e-commerce and SaaS
Reduction in time-to-complete in usability tests
Total users across shipped products
โฆ All metrics are measured post-launch using product analytics (Amplitude, Mixpanel, Google Analytics) or usability testing tools (Maze, UserTesting). For student or personal projects without live data, I use task-completion tests, unmoderated usability studies, and before/after comparisons as lightweight proof.
Direct feedback from PMs, engineers, and executives I've partnered with.
"Alex doesn't just design screens โ they design outcomes. The VitalFlow redesign turned our biggest retention problem into our strongest engagement driver. Within 6 weeks, patient check-ins more than doubled."
"Working with Alex was like having a design partner who actually understood business metrics. The onboarding overhaul they led increased our trial conversion by 145%. That's not design fluff โ that's revenue."
"Alex's ability to balance user needs with business constraints is rare. They cut our checkout from 23 fields to 7 without losing a single piece of critical data, and revenue jumped 34% in the first quarter."
My workflow is built around research-backed decisions, rapid prototyping, and shipping with engineering. No handoffs โ continuous collaboration.
Stakeholder interviews, competitive audits, and user research to define the real problem โ not the assumed one.
Synthesize insights into user journeys, job stories, and measurable success metrics before touching a pixel.
Rapid ideation with divergent concepts. Test early and often with real users, not just internal stakeholders.
High-fidelity interactive prototypes in Figma/Framer. Build flows, not screens. Test task completion, not preferences.
Partner with engineering for pixel-perfect implementation. Monitor metrics, iterate based on real usage data.
I'm currently open to senior product design and design leadership roles. If you're building something that solves real problems for real people, I'd love to hear about it.
