Writing & Teardowns.

Analysis & Insights on User Experience

I travel from Bengaluru to my hometown of Salem once or twice a month. It is a familiar route, but the logistics of the journey constantly force me to make a calculated decision about my time, comfort, and sanity.When it is absolutely necessary, or when I simply have no other ...

Analysis & Insights on English Literature

Every seasoned designer has a story about the exact moment they realized they were in completely over their head. Mine happened during the first year of my post-graduate degree in English with Communication Studies.I needed a 30-day internship. Through a connection at a monast...

Analysis & Insights on Ui Ux Case Study

When pop culture meets design theory: How Nelson Dilipkumar accidentally directed a 160-minute masterclass on mental models, progressive disclosure, and error prevention.Every designer knows the struggle: trying to explain abstract UX terminology to cross-functional stakeholde...

Analysis & Insights on Service Design

We often talk about User Experience (UX) as if it only exists behind a glass screen, inside apps, complex B2B tables, or e-commerce checkout flows. But the fundamental principles of UX govern every interaction a customer has with a business, whether digital or physical.Recentl...

Analysis & Insights on Behavioral psychology

When a deal looks too good to resist, is it genuinely saving you money, or is the interface influencing how you perceive value?The Illusion of a Great Deal We have all experienced that little rush of excitement when we discover an irresistible offer. A product originally price...